A new patient calls about lip filler at 12:40 on a Tuesday.

Does anyone pick up?

Free. No card. Takes 2 minutes.

A consult, with a mirror, in a treatment room.

On a typical desk, that wait is $2,120 to $3,534 a month.

60 new patients x $527 x 25% who book, with 45% lost to a slow reply.

How we estimate

Start with 60 new patients, a $527 visit, and 25% who book. The $527 figure is the average spend per visit in the American Med Spa Association’s 2024 report. This sample lost about 45% of those bookings. The form waited until the next morning, the daytime call took more than four rings, and the evening call went to voicemail. The high end is $3,534. The low end is $2,120, about 60% of that amount. Both ends are rounded to the nearest dollar. Your score uses your own patient count, visit value, and how many book.

The person replied the next morning.

On this sample desk, the automatic note arrived in one minute. A person did not. The form waited until the next morning. The evening call went to voicemail, and nobody called back.

Form reply: Next morning
Automatic note: 1 minute
Night callbacks: None

A clinic front desk, where someone is greeted with a tablet.

Harvard Business Review found that a reply within an hour was nearly seven times as likely to qualify the inquiry as a reply after that hour.

Across aesthetic practices measured by Aesthetix, the median wait for a reply from a person is 12 hours 13 minutes.

What happened next

Times are Pacific, from the sample in 2026.

Wed, Apr 8, 2026, 11:00 AM PDT
Form submission
One inquiry about lip filler, price, and a consult. No booking. The clock starts when it is sent.
The clock starts.
Wed, Apr 8, 2026, 11:01 AM PDT
Auto-reply
An automatic note arrives one minute later. A person still has not written.
A machine is not a person.
Wed, Apr 8, 2026, 11:30 AM PDT
In-hours call
A person picks up. It takes more than four rings.
Slow, but someone picked up.
Wed, Apr 8, 2026, 7:00 PM PDT
After-hours call
The evening call goes to voicemail. Nobody calls back.
Nobody called back.
Thu, Apr 9, 2026, 10:00 AM PDT
Human form reply
A person replies around 10am the next day. The new patient has been waiting since yesterday.
The new patient had already moved on.

The sample report

Same report a spa receives, filled with Sage & Willow in San Diego.

Sample report

Nodeable Score

Sage & Willow Aesthetics, San DiegoWed, Apr 8, 2026, 11:00 AM PDT to Thu, Apr 9, 2026, 10:00 AM PDTPacific time

Grade C

60 points

Your web form took 23 hours to get a human reply. Your in-hours call was answered, but not within four rings. Your after-hours call went to voicemail and nobody called back.

Timeline

Wed, Apr 8, 2026, 11:00 AM PDT
Form submission
Submitted one inquiry through the website form.
Wed, Apr 8, 2026, 11:01 AM PDT
Auto-reply
An automatic note arrived one minute later.
Wed, Apr 8, 2026, 11:30 AM PDT
In-hours call
A person answered after more than four rings.
Wed, Apr 8, 2026, 7:00 PM PDT
After-hours call
The call went to voicemail and nobody called back.
Thu, Apr 9, 2026, 10:00 AM PDT
Human form reply
A person replied the next morning, around 10am.

Average visit value

Revenue at risk $2,120 to $3,534

60 new patients a month, 25% who book. The range is this estimate and 60% of it.

Fixes

Turn on an instant auto-reply that offers a booking link
Answer in-hours calls within four rings or route them to a live person
Route after-hours calls to an answering service or AI front desk

Methodology

We submit one inquiry and place calls during published hours. A channel we cannot test is left out of the grade. Revenue is an estimate from new patients, visit value, and how many book.

Monitor weekly for $49/mo See plans

Want us to run this every week for 30 days?

For 30 days we test your front desk every week, a web inquiry and a call, and send you the reply times plus what each missed one likely cost in consults. $49 for the month. If it isn't useful, you simply stop.

How it works

Tell us the desk
Your spa name, website, phone, and a yes that you own it or you are allowed to test it.
We run one secret shopper test
One form. One call during business hours. We time the first human reply.
You get the grade
A timeline, a grade, and up to three fixes. The first score is free.

What’s your grade?

Answer two questions. We’ll give you a rough read before the real test.

The rough read is what you typed. The free score is the test.

After your free score

Weekly monitoring from $49/mo.

See plans

Questions? WhatsApp us

The first score is free

No card for the free score. A paid plan starts at $49 a month when you want the clock every week.

What the test touches

A secret shopper test, done with the owner’s consent. One website inquiry. One call during business hours.

We never open patient records, and we never log into the spa’s systems.
We don’t record calls in California or Florida.
We don’t collect patient health information.

Questions, answered

Is the dollar figure my revenue?

No. It uses a typical med spa: 60 new patients, a $527 visit, and 25% who book. The $527 is the American Med Spa Association’s 2024 average spend per visit. Your score uses the numbers you enter.

Will you call my real front desk?

Yes, if you ask for the free score. One call during business hours, after you confirm you own the spa or you are allowed to test it.

Will this book a patient?

No. We send one inquiry and make one call. We never book a fake appointment.

Is the rough estimate my grade?

No. Two answers give a rough read. The free score is the real test of your desk.

What if my desk is already fast?

You still get the timeline. A fast desk scores higher.

Do I need a card?

Not for the free score.

What if I cancel a paid plan?

Cancel anytime. Weekly tests stop. The refund page has the details.

Your front desk is next.

The sample waited until the next morning. The next test can time your own desk.

Get my free Score

Free. No card. Takes 2 minutes.

Does anyone pick up?

The person replied the next morning.

What happened next

Form submission

Auto-reply

In-hours call

After-hours call

Human form reply